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Employees bring their passion to work for WWF WWF April 4, 2014 Share: Share This Page: Share with Facebook Share via Twitter Share via Linkedin Share in email Looking out the window this morning on my bus ride to work, I marveled at how nature transitions from season to season. This year, many of us felt the effects of a harsh winter, from the ice storm to the polar vortex. The scenes of bundled up people, scurrying for warmth were common. Now, as the rain slowly washes this all away, I can only recall the winter as a fleeting moment. Cheesy as it may sound, I was distracted this winter season by the overwhelming warmth and passion of WWF’s Living Planet @ Work green champions, who through all of it, showed their unrelenting commitment to the conservation of our planet. A few months ago we launched our Arctic Home campaign to support WWF’s conservation work in the Arctic. This area is facing significant changes due to climate change and melting sea ice, making the future uncertain for species that depend on the sea ice, like the polar bear. Through the harsh winter months, Living Planet @ Work champions rallied together within their companies to raise money through Polar Bear Week. This majestic species of the North was the perfect icon to educate and inspire employees about Arctic conservation. All donations raised during the week were directed to the Arctic Home campaign and matched dollar for dollar by Coca-Cola®.* In just a few weeks, champions and green teams from more than 25 companies hit the ground running. They hosted bake sales, dress down days, polar bear trivia challenges, documentary screenings, and even polar bear dips! OLG employees take a polar bear dip to raise funds for Arctic conservation work. © Casino Sault Ste. Marie, OLG FCB Canada employees host a game called “Arctic Escape.” The person stranded on the glacier must collect enough donations to get off! © FCB Canada WWF-Canada staff go out for a fun Polar Walk on a cold but bright, sunny day! © WWF-Canada Group shot before the polar bear dip at Balmy Beach Club in Toronto. Thanks to HP, RSA, OPA & WWF-Canada Staff for their support. © WWF-Canada / James Carpenter Collectively, the Living Planet @ Work community raised over $132, 000 for WWF’s Arctic conservation work. With the match by Coca-Cola,* it will be doubled to $264,000! This funding will help WWF roll out the lessons learned through its Arviat Defense program to two other Arctic communities and work with the Polar Bear Conservation Centre at the Assiniboine Park Zoo, compiling traditional knowledge from northern communities to create a map of all known polar bear denning areas in Nunavut. For more information on these projects and more, visit WWF’s Arctic webpage. On behalf of the Living Planet @ Work team, I’d like to thank the employees from all the companies for helping us raise these critical funds – it COULD NOT have been done without their efforts! BAR Engineering Bentall Kennedy Brookfield Johnson Controls Bullfrog Power Carbon Neutral Shredding Company City Plastics Inc. Deloitte (Vancouver and Windsor office) Dixie Outlet Mall (Ivanhoe Cambridge) FCB Canada Fairmont Chateau Lake Louise HP Canada Hydro One (Barrie office) Lake View Credit Union Lindt & Sprüngli Maple Leaf Sports and Entertainment OLG Casino Sault Ste Marie OLG Point Edward Casino Ontario Power Authority Blackberry Ltd. RSA Canada (select offices across Canada) Somerville Merchandising Staples Canada Symcor Town of Huntsville Watters Environmental Group WWF-Canada staff! Are you passionate about the planet and want to engage your colleagues in fundraising for environmental conservation? Visit, Living Planet @ Work’s Spring Things workplace giving campaign OR e-mail the team to learn more. *Coca-Cola® generously pledged to match donations dollar for dollar until March 15, 2014, to a maximum of $1 million USD (Canada and U.S. only).
